Client: Three
Sector: Telecommunications
Embedded strategic partnership
28% growth in organic orders through embedded partnership.
One of the UK’s leading mobile network operators faced increasing competition in a saturated market. Traditional agency models were delivering incremental improvement — Three needed a more transformative approach that worked within its existing teams and systems, not around them.
+28%
organic orders year-on-year
+41%
organic share of voice
+35%
organic commercial traffic year-on-year
Improved conversion rates
across product and service pages
Reduced dependency on paid search for key commercial terms.
Rather than working from a static brief, the team embedded inside Three’s product, development, content and commercial functions — reading technical constraints, roadmap priorities and competitive signals from the inside, including sprint planning.
Scout
Map
A propensity-led scoring system turned those signals into a prioritised SEO and content strategy, weighing effort against commercial impact — and identifying an early opportunity in AI-driven search, ahead of competitors.
Strategy moved into shipped change: schema markup, improved site architecture and internal linking, and faster page loads built with development teams. Content briefs were aligned to commercial intent and planned around a seasonal calendar.
Advance
Embedded enough to scout it, sharp enough to map it, trusted enough to advance it ourselves.
